Editorial policy
The rules every page and guide on this site is held to.
Who publishes this site
SEO for Dentists is a brand of Uppercut Digital, a search and paid media agency at Level 3/1 Chalmers Cres, Mascot NSW 2020. Guides are published under the name of the person accountable for them, currently Dylan Modino.
Sources
Figures, and claims about how a platform or the law works, link to where they came from, ideally the platform, Ahpra, the Dental Board or the government agency itself. If we can't source a number, it doesn't go in. We say when something is our opinion.
Health advertising
What we say about advertising a regulated health service is checked against Ahpra's advertising hub and the Dental Board's advertising page. It's general information, not legal advice, and the rules change. Each practitioner remains responsible for their own advertising.
Client results
We only name a practice when the result comes from a published case study, and we link it. Figures are as published there. Worked examples and mock-ups are labelled as illustrations. Reviews are Google reviews of Uppercut Digital, quoted as written.
What we sell
We sell SEO, Google Ads, websites and social media to dental practices, so we aren't neutral on whether you need them. We'll still tell you when something isn't worth paying for.
Corrections
Spotted a mistake? Email hello@seofordentists.com.au and we'll check it and fix it if you're right.