Google Review Request Kit for Dental Practices
Add your practice name and Google review link to get a QR code, a printable front-desk card and ready-to-send SMS, email and front-desk wording. It is written to Google’s review policy and AHPRA’s advertising rules, and nothing you type leaves your browser.
- Free to use
- No sign-up
- Runs in your browser
- Written to Google’s and AHPRA’s rules
Where do I find my review link?
- On a computer, sign in to the Google account that manages your Business Profile.
- Search Google for your practice name. Your profile tools appear above the results.
- Select Read reviews, then Get more reviews.
- Select Copy and paste the link above. It looks like g.page/r/…/review.
No access to the profile? Look up your Place ID with Google’s Place ID Finder and paste that instead. Steps from Google’s help article.
Everything is made in your browser. Nothing you type is uploaded or saved.
Front-desk card
Prints four to an A4 sheet, with cut lines. Choose Save as PDF in the print window to send it to a printer.
Your practice name
We’d value your feedback
Scan with your phone camera to leave a Google review.
Reviews are optional and never affect your care.
How to ask for reviews without it feeling awkward
The practices with a steady flow of reviews are rarely the ones with the cleverest message. They ask at the same point in every visit and make leaving a review take a few seconds.
Pick the moment
Ask at the end of a routine visit, such as a check-up and clean or the last appointment in a course of treatment. Not straight after an extraction, and not while the patient is still numb.
Ask everyone the same way
One short script for the whole front desk, said to every patient. It keeps the request fair, and it turns asking into a habit rather than something the team remembers on a good day.
Send the link before they leave
If the patient says yes, text the link while they are still at the desk. A request that arrives while the visit is fresh gets far more replies than one sent a week later.
One reminder, then stop
A single reminder three to five days later is plenty. After that, leave it. Four or five reviews every month does more for your profile than twenty in one week.
Six rules for dental review requests
Three rule books meet at the front desk: Google’s review policy, AHPRA’s advertising rules and Australia’s privacy and spam laws. The wording in the kit follows all of them.
Never offer anything in return
No discount, free whitening, prize draw or donation for a review. Google treats any incentive as fake engagement and prohibits it, whatever the review says.
Source: Google Business Profile Help
Ask every patient the same way
Asking only the patients you expect to be happy gives people reading your profile a false picture. The same words to everyone, at the same point in the visit, keeps it honest.
Our advice
Do not tell patients what to write
Google’s contribution policy prohibits asking for reviews that include specific content, including naming a staff member. Ask for a review of their visit and leave the rest to them.
Source: Google Maps content policy
Keep reviews on Google
Copy a review about clinical care onto your website, an ad or a social post and it becomes a testimonial in your advertising, which the National Law prohibits.
Source: AHPRA testimonial tool
Reply without confirming they are a patient
A public reply that mentions treatment, an appointment or even that the person is a patient discloses health information. Thank them, and take anything specific offline.
Source: Australian Privacy Principles
Consent and a way to opt out
Treat an SMS or email request like any marketing message: send it only to patients who agreed to hear from you, name the practice, include contact details and make opting out easy.
Source: ACMA spam rules
Where your reviews can and cannot go
Collecting reviews on Google is fine. Practices get into trouble when they reuse them. AHPRA’s testimonial tool treats a positive statement about the clinical side of care, used in your advertising, as a testimonial, and warns that publishing only selected or edited reviews can mislead.
Comments about the parking, the waiting room or the reception team are generally not testimonials about the service, but check them before you use them anywhere. If you are not sure whether your website already repeats reviews, paste a page into our AHPRA advertising checker.
More on reviews and your Google profile
Reviews are one part of how your practice shows up in the map pack. These cover the rest.
Google reviews for dentists
How to build a steady flow of reviews and reply to them safely.
Read moreGoogle Business Profile optimisation
The profile work we do so reviews turn into calls and bookings.
Read moreAHPRA advertising checker
Paste your website or ad copy and see what is likely to breach the rules.
Read moreQuestions about asking for Google reviews
The ones practice managers ask us most.
Can a dental practice ask patients for Google reviews?
Yes. Nothing in the National Law stops a practice inviting patients to review their visit on Google. The limits are on what you offer in return, how you ask, and what you do with the reviews afterwards.
Where do I find my Google review link?
On a computer, signed in to the Google account that manages your Business Profile, search for your practice name, select Read reviews, then Get more reviews, and copy the link. Google sets out the steps in its help article on review links and QR codes. Google only makes its own review QR code in a computer browser; this kit makes one from the link on any device.
Why does my link open Google Maps instead of the review box?
Share links such as maps.app.goo.gl point at your listing, so patients have to find the review button themselves. Use the link from Get more reviews instead, or paste your Place ID, which you can look up with Google’s Place ID Finder, and the kit builds the direct link for you.
Can we offer a discount or a prize draw for reviews?
No. Google treats any incentive for a review as fake engagement and prohibits it, whether the review is positive or negative, and it can place restrictions on a Business Profile that breaks the policy. See Google’s tips to get more reviews.
Can we show our Google reviews on our website?
Not reviews about clinical care. Repeating, quoting or embedding them on your website, ads or social posts turns them into testimonials in your advertising. Our AHPRA advertising checker flags review widgets, star ratings and patient quotes in copy you paste into it.
Is anything I type into the kit stored?
No. The kit runs in your browser, and the QR code is drawn on your device rather than by a QR service. We only count which buttons are used, never what you type.
Want more calls from your Google profile?
Request the complimentary audit. We review your Google Business Profile, your reviews and your local rankings against the practices beating you in the map pack, and a team member phones the practice to walk you through it.