The Dental Marketing Blog
Practical guides on dental SEO, Google Ads, reviews and AHPRA-compliant marketing for Australian practices.
AI Overviews and Dental SEO: Staying Visible as Search Answers ChangeAI Overviews and dental SEO: how AI search answers choose sources, and the practical steps a dental practice can take to stay visible.
Suburb Pages for Dental Practices: Doing Local Landing Pages RightHow to build local landing pages for a dental practice: which suburbs deserve a page, what to put on it, and what makes it a doorway page.
Google Now Gives You Four Days to Reject Suggested Edits: What Dental Practices Should DoGoogle now gives owners four days to reject a suggested edit before it may go live. What it means for your practice and what to check.- Privacy Act Reform 2026: What the Draft Bill Means for Dental MarketingAustralia's draft Privacy Act bill could require consent for tracking pixels and set 72-hour breach reporting. What dental practices should check.
Dental Practice Marketing on a Budget: What to Do FirstDental practice marketing on a tight budget? The free fixes, the first paid spend and what to stop paying for, in the order we'd do them.
Google’s September 2026 Spam Update: What Dental Practices Should CheckGoogle's September 2026 spam update began on 24 September. What dental practices should check, and what to leave alone.
Ask Maps Is Rolling Out in Australia: What Dental Practices Should Do NowGoogle's Ask Maps began rolling out in Australia in August 2026. How it answers patient questions and what your practice should check.
10 Technical Health Checks to Run on Your Dental WebsiteA website audit checklist for dental practices: 10 technical checks you can run yourself to find what is quietly costing your site enquiries.
How to Plan a Year of Dental Blog Content in an AfternoonBuild a dental blog content plan in one afternoon: gather real patient questions, sort them by intent, and map every post to a page it supports.
Emergency Dentist Marketing: Winning the After-Hours SearchEmergency dentist marketing: a fast emergency page, the right Google Business Profile settings, and after-hours calls that get answered.
Dental Implant Marketing: Attracting High-Value PatientsA practical dental implant marketing guide: the patient journey, service pages, pricing, follow-up and AHPRA compliance.
How to Structure a Google Ads Account for a Dental PracticeHow to structure a Google Ads account for a dental practice: four campaigns, tight ad groups, negative keywords and compliant ad copy.
Keyword Research for Dentists: The Treatments Patients Actually Search ForFind the dental keywords patients actually search for, sort them by intent, and map them to the right pages on your practice website.
How to Choose a Dental Marketing Agency: Red Flags and Green FlagsHow to choose a dental marketing agency in Australia: the red flags, the green flags, and seven questions to ask before you sign.
How Long Does SEO Take for a Dental Practice?How long does SEO take for a dental practice? A realistic month-by-month timeline, what drives it, and the metrics to watch while you wait.
Google Reviews for Dentists: How to Get More Without Breaking AHPRA RulesHow to get more Google reviews for dentists without breaching AHPRA rules: request scripts, a front-desk workflow and replies that work.
How to Get Your Dental Practice into Google’s Local Map PackHow the Google map pack works for dental practices: profile setup, proximity, suburb pages, citations, reviews and what to measure.
Dental Website Design: What Actually Converts Visitors into PatientsDental website design that converts: layout, calls to action, treatment pages and AHPRA-safe choices that turn visitors into patients.
How to Get More Dental Patients: Proven Strategies for Australian PracticesPractical, AHPRA-compliant ways to get more dental patients in Australia, from your Google Business Profile to reviews, referrals and ads.
The Google Business Profile Settings Most Dental Practices Get WrongThe Google Business Profile settings dental practices get wrong: categories, services, photos, reviews and the details that move rankings.
How Much Does Dental SEO Cost in Australia? (Real 2026 Numbers)What Australian dental practices pay for SEO, what drives the price, why the cheap tier costs most, and the ROI maths that matters.
SEO vs Google Ads for Dentists: Where Should Your Budget Go?SEO or Google Ads for your dental practice? Real Australian click costs, when each channel wins, and the right mix at every stage of growth.
AHPRA Advertising Guidelines for Dentists: A Plain-English GuideWhat the National Law prohibits in dental advertising: testimonials, before-and-after photos, offers and titles, and how to stay compliant.
Dental Marketing in Australia: The Complete Guide for Practice OwnersWhat fills appointment books in Australian dental practices: Google Business Profile, SEO, ads and reviews, and how to sequence them.