Meet Allround Denture Clinic
Allround Denture Clinic is a Sydney clinic that makes dentures to order. We manage its SEO, which is there so people can find the clinic and read the practical details they want before making contact.
The website is our work too: a redesign and rebuild that joins up the service pages with an easier way to enquire.
The challenge
Two goals: appear more often when locals search for dentures, and have pages good enough to help someone decide to enquire.
Local denture searches
A person who needs dentures looks for a clinic close to home and wants specifics. Allround had to show up for those searches, with pages that set out what it does plainly enough to prompt a call.
What people ask before they ring
The treatment is one question. How to pay for it is another, and there are more. Those answers needed to sit on the site next to the main services, where a visitor would see them.
Progress that lasts
Search visibility had to grow without the site’s technical condition slipping. Links, indexing checks and worthwhile content all played a part, and we read clicks and impressions to see whether more people were arriving.
Our approach
For Allround Denture Clinic the job was SEO.
Visibility in local search
- Built links that strengthen the clinic’s standing in organic results and lend weight to its own pages.
- Read click and impression data to learn how often the clinic was shown and how often that led to a visit.
Practical details, easy to reach
- Published a page about paying with HUMM, so a visitor can consider that option while reading up on treatment.
- Made indexing and site checks part of the regular work, so search engines and people can always get to the clinic’s information.
A site that leads to an enquiry
- Designed and built the new website, with tidier navigation, clearer service pages and visible contact options.
- Shaped it around the local searches we were targeting, so a visitor reaches the right page and knows what to do next.
The results
Organic search
Pages about services and payment, new links and routine site checks all strengthened how the clinic shows in search. From one month to the next, it was shown more often and visited more often.
- 37%
- Increase in search impressions
- 14%
- Increase in organic search clicks
Figures as published in this practice’s case study at Uppercut Digital, the agency behind SEO for Dentists. Rankings are as recorded at the time and move. Results differ from practice to practice, and nobody can guarantee rankings.
Client feedback
Play★★★★★
“Great experience, highly recommend their services. Their communication, attention to detail, prompt responses to all our questions/queries was top level. Dylan is a true professional, wished we had found Uppercut earlier.”
A review of Uppercut Digital, the agency behind SEO for Dentists, left on Google by the practice.
