Meet Bay Central Dental
Bay Central Dental opened its doors in Woolooware as a brand-new practice. Nobody in the area knew the name yet, and its online channels were bringing in almost nothing. It needed patients soon.
The challenge
We started from the ground up and planned organic search and Google Ads as one programme: get seen locally, stop the ads wasting money and bring in enquiries worth having.
Starting from zero
A practice with no history online has no authority in Google’s eyes and no reputation with patients. Rankings and trust both had to be earned from scratch.
Ads with no plan behind them
The campaigns already running had vague targeting, no bidding logic and no stated goal. They were paying for visitors who were never going to book.
Nothing local on the site
The website had no pages written for the suburbs it serves and nothing tuned for search, so it could not compete close to home.
Our approach
For Bay Central Dental we combined SEO, Google Ads, conversion rate optimisation and Local SEO.
Local SEO
- Lifted the quality of the pages and fixed the site’s technical problems.
- Wrote service pages for the areas around the practice.
Google Ads
- Started the account again with new campaigns and a new keyword list.
- Set everything up to chase enquiries, not clicks.
Google Business Profile
- Corrected the categories and added photos.
- Asked patients for reviews.
The results
Rankings
Stronger pages, a technically sound site and suburb-specific service pages gave a new practice a footing in local search.
- #1
- Ranking for “dentist woolooware”
- 300%
- More keywords in the top 3
- 268%
- Increase in organic traffic
Google Ads
The rebuilt account targets fewer, better keywords in a clearer structure, and it is judged on enquiries.
- 62%
- Increase in conversions
- 30%
- Decrease in cost per acquisition
- 50%
- Growth in PPC traffic
Google Business Profile
With the right categories, relevant photos and patients being asked for reviews, the profile began sending the practice far more visitors.
- #1
- Map pack for “dentist woolooware”
- 200%
- Increase in Google Business Profile traffic
- 114%
- Increase in Google Business Profile conversion rate
Figures as published in this practice’s case study at Uppercut Digital, the agency behind SEO for Dentists. Rankings are as recorded at the time and move. Results differ from practice to practice, and nobody can guarantee rankings.
