Meet Quay Dental
Quay Dental has practised in the middle of Sydney for years. When it came to us, visits from Google were shrinking month after month and bookings were following them down, while nearby practices took the top spots.
The challenge
Our brief covered two things: win back its place in search, and make the website better at turning a visitor into an enquiry.
Search traffic in decline
The practice had slipped well down the results. Fewer people found it, so fewer enquired and fewer booked.
Rivals spending heavily
Other CBD practices were putting serious money into online marketing. Without a plan, Quay had no way to be noticed among them.
A site that had not kept up
Pages said little about individual treatments and few of them linked to one another. Search engines had very little to go on.
Our approach
For Quay Dental we combined SEO and conversion rate optimisation.
Getting found locally
- Reworked the pages and fixed the technical faults holding the site back.
- Added service pages aimed at the areas the practice draws its patients from.
Turning visits into enquiries
- Rearranged the page layouts and moved the enquiry forms to where people look.
- Made it simpler to ask a question or request an appointment.
The results
Rankings
Better page content, a healthier site and the new area-specific service pages were all pointed at one goal: ranking where CBD patients search.
- #1
- Ranking for “dentist sydney cbd”
- 400%
- More keywords in the top 3
- 37%
- Increase in organic traffic
Conversions
With layouts, form positions and the enquiry steps reworked, more of the people who arrived went on to get in touch.
- 25%
- Increase in conversion rate
- 27%
- Increase in leads
- 22%
- Decrease in bounce rate
Figures as published in this practice’s case study at Uppercut Digital, the agency behind SEO for Dentists. Rankings are as recorded at the time and move. Results differ from practice to practice, and nobody can guarantee rankings.
Client feedback
★★★★★
“I highly recommend Uppercut digital to anyone seeking top-notch marketing solutions. Their creativity and introduction to new technologies makes the difference for any businesses.”
A review of Uppercut Digital, the agency behind SEO for Dentists, left on Google by the practice.
