Meet The Dental Practice
The Dental Practice is a Sydney clinic that was already paying for SEO and Google Ads when we met. Neither was filling the appointment book. The campaigns had no clear aim and the social ads produced nothing.
The challenge
We rebuilt all three channels, organic search, paid social and Google Ads, gave the ads proper creative direction and improved the website they send people to.
SEO off the shelf
Content that could have been about any dentist, on a badly organised site. That combination rarely ranks for a suburb or a treatment.
Ads that mostly reached existing patients
The account had little structure and spent most of its budget on the practice’s own name. Someone searching for a dentist, who had never heard of the brand, never saw an ad.
Social ads without a method
Nothing was being tested, the ads gave nobody a reason to stop scrolling and there was no plan. Few people engaged and the money went nowhere.
Our approach
For The Dental Practice we combined SEO, Google Ads, paid social and conversion rate optimisation.
Local SEO
- Rewrote weak content and repaired technical faults.
- Created service pages for each area the practice serves.
Google Ads
- Reorganised the campaigns and cut the keyword list back to what matters.
- Told the bidding to favour people ready to book.
Paid social
- Put the practice’s most important treatments in front of people living nearby.
- Ran different ads against each other and kept the winners.
The results
Rankings
Organic growth takes time, so we built for it: fuller pages, a cleaner site, and service pages that make the practice relevant to its own suburbs.
- #1
- Ranking for “dentist burwood”
- 125%
- More keywords in the top 3
- 28%
- Increase in organic traffic
Google Ads
A new campaign structure, a tighter keyword list and bidding aimed at booking-ready searchers changed what the budget bought.
- 60%
- Increase in conversions
- 40%
- Drop in cost per acquisition
- 90%
- Increase in calls from ads
Paid social
Ads for the key treatments, designed for a local audience and tested against each other until the strongest versions were clear.
- 33%
- Drop in cost per 1,000 impressions
- 20%
- Increase in click-through rate
- 38%
- Increase in conversions
Figures as published in this practice’s case study at Uppercut Digital, the agency behind SEO for Dentists. Rankings are as recorded at the time and move. Results differ from practice to practice, and nobody can guarantee rankings.
Client feedback
Play★★★★★
“Shoutout to Uppercut Digital! We hit our highest ranking yet, and it’s all thanks to the incredible work of our digital marketing team, Jeremy and Dylan! From day one, they’ve brought smart strategies, creative ideas, and a serious commitment to helping our business grow.”
A review of Uppercut Digital, the agency behind SEO for Dentists, left on Google by the practice.
