Meet Delacombe Family Dental
Delacombe Family Dental is a Ballarat-area practice. For this client we run three things that all point at one result, more enquiries from people who live close by: its Google Ads account, its Business Profile and local SEO.
The challenge
A local patient searching for a dentist had to find this practice, at this address, on this website. The campaigns were built around that.
Local relevance
People around Ballarat looking into dental treatment needed to see a practice that was clearly near them and clearly offered what they wanted, with a sensible page to arrive on once they decided to look closer.
Whose numbers are these?
The ad account’s data was mixed with activity from a second practice. We separated the two and judged Delacombe only on its own conversion actions. Anything else would have flattered the result with enquiries that belonged elsewhere.
Several routes, one next step each
Some patients click an ad because they need help today. Others check the Business Profile for the address, or browse local results for a treatment. Whichever way they came, the next move had to be obvious: phone, read about the treatment, or enquire.
Our approach
For Delacombe Family Dental we combined Google Ads and Local SEO.
Ads for nearby demand
- Ran Google Ads centred on the Delacombe practice and the treatments people search for.
- Went through search terms and incoming enquiries regularly, so the budget stayed on local patients who were a good fit.
The profile and local rankings
- Improved the practice’s Business Profile and its local rankings, so it is easier to find around its own address.
- Limited the SEO to local discovery in support of the ads. This was never a full SEO retainer.
Reporting on one practice
- Counted only the enquiries meant for Delacombe Family Dental.
- Tracked conversions the same way throughout, so enquiry numbers, what they cost and the conversion rate can be compared fairly.
The results
Google Ads
More local patients enquired through the ads. Set against the previous quarter, conversions were up, each one cost less and a larger share of clicks converted.
- 27%
- Increase in conversions
- 14%
- Reduction in cost per conversion
- 48%
- Increase in Google Ads conversion rate
Local rankings and the profile
Both the practice and what it offers became easier to find. In Search Console its average organic position was first for “delacombe dentist” and, on “wisdom teeth removal Ballarat”, inside the top five, which shows it being found for a treatment and a wider area, not only for its own suburb.
- #1
- Average position for “delacombe dentist”
- Top 5
- Average position for “wisdom teeth removal Ballarat”
Figures as published in this practice’s case study at Uppercut Digital, the agency behind SEO for Dentists. Rankings are as recorded at the time and move. Results differ from practice to practice, and nobody can guarantee rankings.
Client feedback
★★★★★
“Uppercut Digital Agency went above and beyond! The team is innovative, highly professional, and always quick to respond. I’d highly recommend them to anyone seeking premium digital solutions.”
A review of Uppercut Digital, the agency behind SEO for Dentists, left on Google by the practice.
