Meet Holdsworth House Dental
Holdsworth House Dental practises in Darlinghurst. We were engaged for SEO alone, with one purpose: more of the right people finding the practice through unpaid search.
The challenge
The practice wanted its treatments to be visible in search, and it wanted to know whether being seen was turning into visits.
A way in for each treatment
A person weighing up a crown has different questions from one who needs a dentist tonight. A single general page cannot answer both. Each treatment needed its own page tied to the Darlinghurst practice. The suburb has long-established practices chasing the same patients, so the content had to be both local and credible.
Standing out in Darlinghurst
One search here can return a handful of dentists. The practice needed pages that describe its services the way a Darlinghurst practice would, on a site sound enough for Google to find them and make sense of them.
Foundations under the content
Publishing pages is half the job. Technical and analytics checks ran alongside, and we tracked impressions and visits separately, because being shown more often is not the same as being visited more often.
Our approach
For Holdsworth House Dental the job was SEO.
Content for individual treatments
- Published Darlinghurst pages on crowns and veneers, written for people searching those treatments.
- Drafted the first pages on emergency dental care and root canal treatment, which gives searchers more doors into the site.
Search health
- Checked Search Console and GA4 for faults, so tracking and visibility could be relied on.
- Kept an eye on the treatment pages for the length of the engagement: who found them and how many visited.
The results
More visible in Darlinghurst
Dental care in Darlinghurst is hotly contested. New treatment pages and local SEO put the practice in front of more searchers, lifting impressions above where the campaign started, and the monthly report showed a better organic click-through rate as well. On the search “dentist Darlinghurst” its average position was 6.2 across the earlier calendar year and 5.1 by the later month.
- 56%
- Increase in search impressions
- 16%
- Increase in organic click-through rate
- 18%
- Improvement in average position for “dentist Darlinghurst”
Figures as published in this practice’s case study at Uppercut Digital, the agency behind SEO for Dentists. Rankings are as recorded at the time and move. Results differ from practice to practice, and nobody can guarantee rankings.
