Meet White & Bright Family Dental
White & Bright Family Dental sits in South Western Sydney, where more practices open every year. Its dentistry was never the problem. Too few people could find it online, so new patients arrived unevenly.
The challenge
Organic search and Google Ads were run as one programme with three aims: rank better locally, attract visitors more likely to book and produce more leads.
A Google Ads account left to drift
Campaigns were loosely organised and aimed at almost anyone, the keywords had barely been reviewed and nobody had set a strategy. The practice paid a lot for little.
Organic traffic slipping
Old content and unresolved technical faults had eroded its search visibility bit by bit, and leads and bookings fell with it.
Hardly any links
Few reputable sites linked to it. That kept its authority low and left it behind on the local searches made by people ready to book.
Our approach
For White & Bright Family Dental we combined SEO, Google Ads, conversion rate optimisation and Local SEO.
Local SEO
- Refreshed the content and cleared the technical faults.
- Tuned the service pages written for each location.
Google Ads
- Replaced the old campaign structure with a new one.
- Sharpened the keyword list and the plan for winning conversions.
Google Business Profile
- Fixed the categories and refreshed the photos.
- Asked patients for reviews.
The results
Organic search
Page content was improved, the main technical problems were resolved and the location service pages were tuned, all to raise the practice in local results.
- #2
- Ranking for “dentist prestons” and “dentist moorebank”
- 20%
- Increase in organic traffic
- 8%
- Increase in total keywords indexed
Google Ads
The account was started again: exact keywords in place of broad ones, campaigns regrouped, and enquiries as the measure of success.
- $16
- Average cost per conversion
- 17%
- Conversion rate
- 87
- Leads per month
Google Business Profile
Accurate categories, better photos and more reviews made the profile work harder.
- #1
- Map pack for “dentist prestons”
- 40%
- Increase in Google Business Profile traffic
- 24%
- Increase in Google Business Profile conversion rate
Figures as published in this practice’s case study at Uppercut Digital, the agency behind SEO for Dentists. Rankings are as recorded at the time and move. Results differ from practice to practice, and nobody can guarantee rankings.
